Clean Sweep:
Ordo Takes the Sonic Edge National
A high-impact roadside OOH campaign across three of the UK's biggest cities - built to put Ordo's Sonic Edge in front of style-conscious millennials and drive serious brand awareness.
Ordo makes premium oral care accessible - dentist-approved sonic technology, without the premium price tag. The Sonic Edge is built to disrupt the everyday, and the campaign was built to match.
The objective was clear: drive brand awareness for the Sonic Edge range among style-conscious millennials across the UK's key commercial cities. A roadside OOH campaign from 22nd September to 5th October 2025.
Three Cities, One Message
The campaign focused on three cities most relevant to Ordo's target audience - maximising visibility and relevance where it counts.
London | Manchester | Birmingham
203 sites were activated across these three cities, each selected to align with Ordo's key commercial focus areas - placing the Sonic Edge in high-footfall environments where the target audience lives, works and moves through daily.
The Formats
The campaign ran across a mix of print and digital formats, delivering broad coverage and frequency across all three cities:
4-Sheets | 6 Sheets | Digital 6s
The campaign was further supported by a one-day large format display takeover at The Trafford Towers - generating high-impact PR content and amplifying the campaign.
The Results
The campaign delivered 5.1 million impressions across London, Manchester and Birmingham - putting the Sonic Edge in front of millions of relevant consumers throughout a two-week burst at the height of the autumn retail period.
Added Value: The Wicked Launch
Proactive negotiation with the media owner resulted in a complimentary campaign secured to the value of £76,000 - which Ordo strategically deployed during peak trading season to support the launch of their Wicked toothbrush collection. What began as a brand awareness push became a two-campaign win, with the FOC activity delivering an additional 2.6 million impressions beyond the original target.
"Working with SMB has been brilliant!! They took the time to truly understand our objectives, craft a bespoke plan, and guide us toward the most strategic site choices to give us the best value for money. Their support throughout the process ensured we achieved a seamless roll out and landed our campaign with impact. It really felt as though they were an extension of our team and supported us in gaining additional value where others may not have been so engaged or invested. A genuinely valuable partnership in our journey to driving greater brand awareness."
Emma Harnett, Marketing Manager, Ordo