Making Skin the Story:
Monday Muse's London OOH Debut
Monday Muse's first out-of-home campaign - placed in five of London's most premium postcodes, timed to the moment consumers were most focused on their skin.
Founded in London and built from personal experience with reactive, sensitive skin, Monday Muse is a brand that cuts through the noise - minimal but meaningful skincare, powered by clinically proven ingredients, formulated for those whose skin doesn't always play by the rules.
For their first-ever out-of-home campaign, the brief was straightforward: show up in the right places, in front of the right people, at exactly the right time.
Premium Locations, Premium Audience
The campaign ran across 6-sheet and D6 formats from 26th January to 15th February 2026, strategically placed in five of London's most affluent and wellness-conscious neighbourhoods:
Chelsea | Knightsbridge | Westminster | Kensington | London West End
These weren't arbitrary choices. Each location was selected to connect Monday Muse with an audience already invested in quality, wellness and considered purchasing — consumers who align naturally with the brand's ethos of thoughtful, purposeful skincare.
The January timing amplified this further. Placed at the peak of the annual wellness surge, the campaign met its audience at a moment of genuine intent - not passive browsing, but active interest in building better skin habits for the year ahead.
The Formats
6-Sheet Print
Street-level presence in high-footfall areas, delivering consistent daily exposure to local residents, commuters and shoppers across the five target zones.
D6 Digital
Dynamic digital 6-sheets brought the creative to life in premium environments, offering flexibility and impact at eye level in some of London's most desirable retail and residential streets.
The Strategy
A hyper-targeted, quality-over-quantity approach. Rather than spreading across the city, the campaign concentrated presence in a tight cluster of premium postcodes - maximising relevance and frequency with a highly desirable audience segment.
For a brand making its OOH debut, this focus was deliberate. Monday Muse didn't need to be everywhere. It needed to be exactly where its customers were.
The Results
The campaign delivered high-impact, sustained visibility across five of London's most sought-after locations throughout the peak January wellness period - connecting Monday Muse with a premium, engaged audience at the moment they were most receptive to skincare messaging.
"Working with Tilly from SMB Agency on our first billboard campaign across London was a fantastic experience. The service was seamless from start to finish, and we felt confident and supported throughout. We couldn't have asked for a better introduction to out-of-home advertising."
Lune Martens, Monday Muse Founder