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Challenge:
Activate a high-impact roadside OOH campaign across key sites in London, Manchester, and Birmingham to maximise visibility and relevance with the target audience.
Case Studies
Client:
Strategy:
Ordo
Increase brand awareness for Ordo’s Sonic Edge toothbrush range among style-conscious millennials.
The Results
A 7-week campaign ran across 563 sites and 9 media owners, covering both print and digital formats (including large-format displays, D48s, D6s, 6-sheets, DEPs on the Underground, and Piccadilly Lights). The campaign over-delivered by 306%, generating 3 million additional plays beyond the planned amount. It also achieved 100% share of voice with Channel 4, securing a budget-match deal that doubled the campaign’s value.
Over delivered by 306%
563 sites, 9 media owners
100% SOV with Channel 4
"Working with SMB has been brilliant!! They took the time to truly understand our objectives, craft a bespoke plan, and guide us toward the most strategic site choices to give us the best value for money. Their support throughout the process ensured we achieved a seamless roll out and landed our campaign with impact.
It really felt as though they were an extension of our team and supported us in gaining additional value where others may not have been so engaged or invested .
A genuinely valuable partnership in our journey to driving greater brand awareness.”
"
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