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Challenge:
Activate a high-impact roadside OOH campaign across key sites in London, Manchester, and Birmingham to maximise visibility and relevance with the target audience.
Case Studies
Client:
Strategy:
Ordo
Increase brand awareness for Ordo’s Sonic Edge toothbrush range among style-conscious millennials.
The Results
A 7-week campaign ran across 563 sites and 9 media owners, covering both print and digital formats (including large-format displays, D48s, D6s, 6-sheets, DEPs on the Underground, and Piccadilly Lights). The campaign over-delivered by 306%, generating 3 million additional plays beyond the planned amount. It also achieved 100% share of voice with Channel 4, securing a budget-match deal that doubled the campaign’s value.
Over delivered by 306%
563 sites, 9 media owners
100% SOV with Channel 4
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