A 7-week campaign ran across 563 sites and 9 media owners, covering both print and digital formats (including large-format displays, D48s, D6s, 6-sheets, DEPs on the Underground, and Piccadilly Lights). The campaign over-delivered by 306%, generating 3 million additional plays beyond the planned amount. It also achieved 100% share of voice with Channel 4, securing a budget-match deal that doubled the campaign’s value.